Choose Already!!!

About a year ago I heard f this topic called Behavioral Economics and a scholar named Daniel Kahneman (Nobel Prize winner). What peaked my interest in the discussion at hand was ...Behavioral Economics (BE) provides insights into how people make choices. As a sales professional that is an important topic. BE has many facets and can be down right technical, but the part that may be most closely related to selling real estate today is that if you give someone 300 choices they become unable to choose. if you give them 3 choices, the choice is easy. As humans their is a psychological part to how we make buying decisions. Currently the real estate market is filled with choices. This is clogging the buyers ability to choose. As sales professionals we must seek to differentiate a real estate product outside of the noise of all the other properties. That si one of the reasons our auctions have been so successful. By labeling a property with an auction, it becomes standalone in a sea of other properties. Auction may be the best strategy for every seller or property, but what can you do to differentiate your product. For more about Daniel Kahneman and B E visit...www.princeton.edu/~kahneman or you can wikipedia Behavioral Economics. A lot of good threads to weave into your sales systems.