Choose Already!!!

About a year ago I heard f this topic called Behavioral Economics and a scholar named Daniel Kahneman (Nobel Prize winner). What peaked my interest in the discussion at hand was ...Behavioral Economics (BE) provides insights into how people make choices. As a sales professional that is an important topic. BE has many facets and can be down right technical, but the part that may be most closely related to selling real estate today is that if you give someone 300 choices they become unable to choose. if you give them 3 choices, the choice is easy. As humans their is a psychological part to how we make buying decisions. Currently the real estate market is filled with choices. This is clogging the buyers ability to choose. As sales professionals we must seek to differentiate a real estate product outside of the noise of all the other properties. That si one of the reasons our auctions have been so successful. By labeling a property with an auction, it becomes standalone in a sea of other properties. Auction may be the best strategy for every seller or property, but what can you do to differentiate your product. For more about Daniel Kahneman and B E visit...www.princeton.edu/~kahneman or you can wikipedia Behavioral Economics. A lot of good threads to weave into your sales systems.

FOBO..First Out Better Off

As we draw to the middle of the March month, more and more buzz is rising of the commercial RE burden on lenders. The equity markets responded well last week to a divergent talk of stabilization, but the other shoe has yet to drop or....can it be put back on. The commercial RE markets are now in the turmoil including a rise in commercial lending delinquencies. I know, I know....dooms day talk. But no, we cannot stick our heads in the sand and hope the storm will pass. We still have a significant hurdle ahead and it must be addressed. There are buyers in the market and there is cash available. It is a matter of pricing to re-adjust the market. Sellers beware. We have all been taught FIFO in basic Econ. First In First Out in inventory control. Well that basic principal plays now with RE, but now the acronym is FOBO...First Out Better Off. Here is a great article of what is happening in Tampa...http://blogs.tampabay.com/venture/209/03/wake-up-and-g-6.html

Sell a Property in 30 Days

Accelerated Real Estate Services is a real estate marketing company with preferred real estate partners across the country. With over 60 years of real estate experience as the foundation we have developed a model deployed by some of the best real estate professionals in the industry. Real Estate will always be a localized profession. A true professional must be in the market everyday to best serve the Buyers and the Sellers. By leveraging the latest technology, adhering to a strict model, and executing a tested process for marketing properties in an accelerated manner, that local expertise is armed with tremendous tools to serve both the seller and buyer in today’s market.